The Art of Cause Marketing and Mastering Donor Relationships

SEMINAR

Friday, September 25, 2015
8:30 A.M. to 4:00 P.M. (Lunch Included)
Cost: $295

68% OF NONPROFIT LEADERS FIND SECURING MULTI YEAR FUNDING EXTREMELY CHALLENGING.

Gain the skills you need to sustain your cause at our one day seminar. Learn marketing strategies designed to help you achieve better results and to overcome the challenges specific to the nonprofit sector. You will also learn to master the art of building relationships with donors. Register for the September seminar and learn how to better yourself and your cause today.

Agenda:
MARKETING MATTERS

Deidre Maloney, President, Momentum LLC
Deirdre Maloney is a published author, national speaker, and proud president of her training, facilitation and marketing company Momentum LLC. She presents keynotes and workshops for organizations like the National Association of Women Business Owners, Vistage International, and the Boys and Girls Clubs of America. In addition to her work through Momentum, Deirdre's experience includes teaching marketing at the University of San Diego, and serving as a broadcast news producer at a variety of affiliate stations

SEVEN MARKETING SECRETS YOU WON'T LEARN IN SCHOOL

Wes Wasson, Silicon Valley Marketing Executive and Non-Profit Entrepreneur
Wes Wasson is a long-time business executive who spent more than 20 years building and growing successful companies in Silicon Valley. Over the course of his career, he has led marketing and business strategy at companies of all sizes, from fast-growing tech startups to multi billion-dollar industry leaders. In 2013, Wes stepped down from his role as Chief Marketing Officer at internet software leader Citrix to spend more time in philanthropy and mentoring. He is currently involved in several poverty alleviation projects, including his work as board chairman of Elevate Africa, a San Diego-based nonprofit that uses technology to help people in developing countries break the cycle of poverty.

DONOR RELATIONSHIPS

Mark Stuart, San Diego Zoo, CFRE
Mark Stuart leads a staff of 60 for the Zoological Society of San Diego's Development and Membership Department. The Zoo raises approximately $85 million in gifts, pledges and membership income each year. The Zoological Society maintains 500,000 adult members and 130,000 child members all up for renewal each year. From 2000 to 2005, Mark served as Associate Dean of Development and Alumni Relations for the University of Pennsylvania School of Veterinary Medicine. During his tenure, the School prepared, launched, and executed a five-year $100 million campaign which was the largest fundraising effort for any veterinary school at that time.